Weekly single-origin discovery

Taste Tomorrow’s Hype Coffees Today

We scout micro-roasters with under 500 followers, detect their newest single-origin releases, and ship you 2–3 freshly roasted samples every week—before anyone else discovers them.

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150+

Micro-roasters scouted

48hr

From launch to your door

3–5

New launches detected daily

The Process

From obscure roaster to your cup

01

We scout daily

Our engine tracks hundreds of micro-roasters with under 500 Instagram followers — scanning for new launches, limited drops, and small-batch releases.

02

We detect the gems

Algorithmic curation — no human bias. We identify fresh single-origin releases the specialty coffee crowd hasn't found yet.

03

You taste first

Every week, 2–3 curated samples land at your door. You're sipping what the coffee world will be buzzing about next month.

Why Preground

Coffee discovery, reimagined

Algorithmic, not biased

No paid placements, no partnerships influencing picks. Our engine scans objectively — the beans earn their spot on merit alone.

Before they trend

Access coffees that the specialty world hasn't discovered yet. You're tasting what Instagram will be raving about next month.

Support small roasters

Every subscription directly supports micro-roasters who are crafting incredible coffee without the marketing budget of big brands.

“While everyone else is drinking last season’s trending beans, you’ll be sipping what’s next.”
The Preground Promise
Pricing

Simple, transparent pricing

Weekly

Perfect for trying us out

$24/week
  • 2–3 single-origin samples
  • New micro-roasters weekly
  • Tasting notes & origin stories
  • Cancel anytime
Get Started
Save ~17%

Monthly

Best value for explorers

$79/month
  • Everything in Weekly
  • 4 weeks of deliveries
  • Priority access to rare drops
  • Free shipping
Get Started
Not ready yet?

Join the waitlist

Get notified when we drop new roaster partnerships and limited-edition beans. No spam, ever.